Case Study: The Foschini Group boosts paid search revenue with Conversion Science

The Foschini Group boosts paid search revenue 82% with Conversion Science

The Foschini Group (TFG), South Africa's largest retail group, faced the challenge of growing its online revenue and proving ROI. A significant problem was the high number of out-of-stock items, which led to lost sales, higher bounce rates, and wasted ad spend on paid media clicks that could not convert. They partnered with vendor Conversion Science to address this.

Conversion Science built a custom out-of-stock product tracker using Google Tag Manager, Google Analytics, and Google Data Studio. This solution provided real-time alerts for out-of-stock products, allowing the team to pause related ads and prioritize restocking. This approach led to a 167% increase in conversion rate, a 68% reduction in CPA, a 22% decrease in bounce rate, and an 82% increase in revenue from paid search for TFG.

The Foschini Group