Case Study: The Foschini Group achieves 86% increase in paid media revenue with Conversion Science

The Foschini Group boosts paid media revenue 86% with Conversion Science

The Foschini Group (TFG), a major e-commerce retailer, faced the challenge of managing paid media for its diverse portfolio of brands, each with unique market requirements and targets. This complexity required tailored campaign strategies. Vendor Conversion Science was engaged to handle their paid media management and optimization.

Conversion Science implemented a dual-focused strategy, optimizing existing campaigns for consistent revenue while investing in new customer acquisition for long-term growth. This approach yielded an 86% increase in paid media revenue year-on-year, while simultaneously reducing the cost per acquisition (CPA) by 20% on a marginally increased budget.

The Foschini Group (tfg)