Case Study: MyRunway reduces customer acquisition costs with Conversion Science

MyRunway lifts sign-up volume 47% and cuts CPA 54% with Conversion Science

MyRunway, South Africa's largest private online shopping club, sought to reduce its customer acquisition costs and grow its exclusive member-base. The company partnered with Conversion Science to test and optimize its paid media campaigns for membership sign ups.

Conversion Science implemented a test comparing two different sign-up campaigns. The solution that utilized built-in lead forms instead of a standard web format resulted in a 47% higher sign-up volume at a 27% lower cost per acquisition. After Conversion Science incorporated this successful format into always-on campaigns, the overall CPA on the channel was reduced by 54%.

MyRunway