Case Study: Hyundai South Africa drives more finance applications with Conversion Science

Hyundai South Africa reduces cost per qualifying lead by 54% with Conversion Science

Hyundai South Africa, a leading automotive brand, faced challenges with validating lead quality from online campaigns to offline sales and had inefficient, highly segmented paid media audiences. They partnered with Conversion Science to address these issues with paid media optimization, data integration, and creative scaling.

Conversion Science implemented a solution involving data integration via BigQuery to track lead quality, campaign and audience consolidation for better budget optimization, and automated creative production to reduce turnaround times. This resulted in a 22% increase in finance applications, a 54% reduction in cost per qualifying lead, and a 60% reduction in ad upload time for Hyundai South Africa.

Hyundai South Africa