Conversion Pipeline
6 Case Studies
A Conversion Pipeline Case Study
St. Joseph's Roofing, a roofing contractor in the Washington D.C. metro area, sought to improve its digital marketing performance and lead generation. They partnered with the vendor Conversion Pipeline to enhance their online presence and conversion rates across key channels.
Conversion Pipeline implemented a strategy using Google Ads optimization, local SEO, and targeted landing pages, while also adding display advertising. This led to a 63% increase in form submissions and a 38% rise in paid search conversions. Furthermore, branded search clicks grew by 951%, and the removal of bot traffic resulted in a more accurate, higher-quality traffic mix with significantly improved engagement metrics.