Case Study: Landscape Materials Supplier boosts orders and ROI with Conversion Pipeline

Landscape Materials Supplier drives 72,847+ orders with Conversion Pipeline

The Landscape Materials Supplier, a major provider of bulk mulch, stone, and topsoil, faced challenges with its underperforming online presence, including high bounce rates, a poor PPC conversion rate, and a manual ordering process. They engaged Conversion Pipeline to develop a comprehensive digital strategy to drive qualified traffic and automate sales workflows.

Conversion Pipeline executed a three-phase solution involving a website redesign with a custom shipping module, SEO and PPC optimization, and conversion rate techniques. This strategy transformed the client's website into a primary revenue channel, generating over 72,847 product orders, significantly growing year-over-year sales, and providing measurable ROI through improved conversion rates. The efforts by Conversion Pipeline also yielded valuable operational data for inventory and production planning.