Case Study: a large regional home builder cuts CPA by 75% with Conversion Pipeline

a large regional home builder cuts CPA by 75% with Conversion Pipeline

Conversion Pipeline partnered with a large regional home builder in the Southeastern U.S. which was struggling with the seasonality of the market and inefficient spending on print advertising. The client lacked proper tracking for both digital and print campaigns, making it impossible to measure cost per acquisition or return on investment.

The solution involved implementing comprehensive conversion tracking using Google Ads and call tracking to establish accurate metrics. Conversion Pipeline optimized the client's website and shifted the advertising budget to targeted digital strategies. As a result, the home builder achieved its best revenue quarter in company history, while Conversion Pipeline reduced the client's average cost per acquisition by 75%, bringing it down to around $150.