Case Study: Moonstone Business School of Excellence increases leads by 31.04% with Conversion Advantage

Moonstone Business School of Excellence increases leads by 31.04% with Conversion Advantage

Moonstone Business School of Excellence (MBSE) faced the challenge of generating inconsistent leads for its online courses due to seasonal application trends, which caused cyclical performance in its Google Ads account. To address this, they partnered with digital marketing vendor Conversion Advantage to implement a more stable lead generation strategy.

Conversion Advantage created an effective remarketing campaign using audience lists from Google Analytics. This solution stabilized annual performance and specifically made up for dips in leads. As a result, over a twelve-month period, Conversion Advantage's campaign increased MBSE's overall paid search leads by 31.04%.

Moonstone Business School of Excellence (mbse)