Case Study: Le Coq Sportif achieves 58% higher online sales with Conversion Advantage

Le Coq Sportif increases online sales by 58% with Conversion Advantage

Le Coq Sportif, a premium retail brand, sought to increase its website traffic and online sales in South Africa after a period of strong growth during lockdowns. The challenge for vendor Conversion Advantage was to create a PPC strategy that would outperform the customer's highly successful 2021 online sales results.

Conversion Advantage implemented a new PPC strategy that included a brand campaign running across the entire Google Network to target new consumers and retarget previous visitors. This approach, backed by data analysis and real-time optimizations, led to a significant measurable impact. As a result, Le Coq Sportif saw transactions improve by 73%, revenue increase by 58%, and conversion rates improve by 13%.

Le Coq Sportif