Case Study: Head Over Hills achieves 130% website traffic growth with Conversion Advantage

Head Over Hills boosts website traffic 130% with Conversion Advantage

Head Over Hills, a luxury boutique hotel, faced the challenge of dominant online booking agencies that made it difficult for guests to find them directly, resulting in high commission fees. To increase profitability through direct bookings, they partnered with Conversion Advantage to increase their website traffic.

Conversion Advantage implemented a new, user-friendly website backed by a Performance Max campaign strategy. This solution led to a 130% increase in new users and generated over 4000 direct booking leads with an 11% conversion rate, all while lowering the cost-per-click by 72.16%.

Head Over Hills