Case Study: CEAT achieves end-to-end supply chain visibility and forecasting with ConverSight

How a world-leading tire manufacturer obtained automated and proactive insights into their supply chain

CEAT, a global tire manufacturer whose 200+ person sales team relied on forecasts to drive revenue, struggled to get timely insights from siloed production, warehouse and business systems. To address forecasting, allocation and inventory challenges they engaged ConverSight and its conversational analytics solution to unify data and surface proactive insights.

ConverSight implemented self-service analytics, automated alerts for shortages and cross-sellable SKUs, and collaboration tools for sales and distributors, delivering end-to-end visibility across production, inventories and forecasts. The deployment cut manual data gathering by 95%, improved inventory at distribution centers by 40% and boosted customer satisfaction by 85%, enabling faster decisions and tighter control over sales channels.

CEAT