Case Study: Travel Associates acquires new customers in luxury cruising with Conversify

Travel Associates reaches 8 regions with Conversify to win new luxury cruising customers

Travel Associates sought to acquire new customers and establish their brand as a market leader in luxury cruising. They partnered with Conversify to execute a targeted direct mail campaign using household profiling.

Conversify implemented a national unaddressed direct mail campaign targeting specific geographic regions with high-value households. The solution involved a premium, personalized self-mailer designed to create intrigue and drive action with an exclusive gift offer. This strategy successfully helped Travel Associates acquire new customers.

Travel Associates