Case Study: Zend Technologies achieves 18% engagement from "dead" leads with Conversica

Zend Technologies Brings Dead Leads Back to life with a full Eighteen Percent Engagement Rate

Zend Technologies, founded by the co-authors of PHP and a leading provider of enterprise-grade PHP solutions, was overwhelmed by a high volume of inbound leads that ranged from students to large enterprises. Traditional multi-touch rules proved impractical—reps cherry-picked leads and many C- and D-tier contacts were never properly followed up or qualified.

Zend deployed Conversica’s AI Sales Assistant “Nicole” to engage those lower-tier leads, and within days achieved an 18% engagement rate on the “tough” list, resurrecting opportunities that would have been lost (including a large enterprise prospect who misreported his role). The human-like automated conversations improved qualification and opportunity creation without hiring extra SDRs and delivered far greater lift than previous analytics, automation and dialer tools.

Zend

Stu Schmidt

President