Case Study: University of Miami boosts ticket sales and lead conversion with Conversica

University of Miami Boosts Ticket Sales with Conversica

The University of Miami Athletics Department needed to sell season tickets at scale with limited staff and inefficient CRM workflows, while managing outreach across football, basketball, and other programs. With only 8 full-time sales reps and a large stadium to fill, the team turned to Conversica and its AI Agent to help identify and qualify more buyers without adding headcount.

Conversica implemented intelligent, two-way automated outreach focused on high-value season ticket campaigns, sending personalized touchpoints and routing only qualified fans to sales reps. The result was Conversica becoming Miami’s top source of warm leads, driving a 3X higher close rate, a 40% faster sales cycle, a 147% increase in touchpoints, a 93% increase in average order value, and more than 70% of outbound qualified leads originating from Conversica.

University of Miami

Taylor Lynn

Director of Revenue Generation, Marketing & Analytics