Case Study: Snohomish YMCA (the YMCA) re-engages 12K+ leads and generates $115K incremental revenue with Conversica

The YMCA - Customer Case Study

Snohomish YMCA, a cause-driven fitness and community organization focused on youth development, healthy living and social responsibility, faced a major retention and re-engagement problem: with high churn in the industry the club had over 12,000 untouched leads from former members and program inquiries, but only a two-person staff and no practical way to follow up.

By adding Conversica’s AI Sales Assistant, the Y automated personalized outreach, verified contact details and upsold services, engaging leads an average of 14 times. In the first 12 months the AI reached 12K former members, uncovered 808 hot leads (33% of which converted to paying members), generated $115K in incremental revenue and delivered roughly a 10:1 ROI.

The YMCA

Dan Powell

VP of Membership