Case Study: Stivers Ford Lincoln achieves 37% new-car and 39% used-car sales growth with Conversica

The Secret Weapon for Stivers Ford’s ‘Seal Team Six’

Stivers Ford Lincoln, a small family-owned dealership near Montgomery, AL, was inundated with online quote requests but relied on a lean BDC and many inexperienced salespeople who struggled to track, qualify and nurture leads. With limited inventory and headcount, the dealership needed a way to work smarter and convert online interest into real sales without adding more staff.

They implemented Conversica’s AI Automated Sales Assistant, “Eva,” to engage prospects in natural, persistent email conversations, qualify interest, capture contact details and pass hot leads to sales staff. The virtual agent worked 24/7, improved lead conversion and sales-team focus, driving a 37% increase in new car sales, a 39% rise in used car sales, and continued growth even during a down month for other dealers.

Stivers Ford Lincoln

Greg Jones

General Manage