Case Study: The Los Angeles Film School achieves over 33% increase in lead engagement and $7M in revenue with Conversica

The Los Angeles Film School Increases Lead Engagement by Over 33 Percent with Conversica

The Los Angeles Film School, a private, career-focused institution in Hollywood offering programs in film, music, animation, game design and entertainment business, relied heavily on paid search and social for 85% of its inbound leads. Although sales reps were given seven contact attempts, they averaged just 1.6 touches per lead, producing a low 2–3% conversion rate. The school needed a more persistent, consistent way to engage prospects and boost conversions.

LA Film School integrated Conversica’s AI Sales Assistant — “Stephanie” — to begin outreach after the sales team’s seven attempts, using natural, question-based conversations and seamless handoffs to reps. Conversica worked hundreds of thousands of leads, drove over a 33% increase in lead engagement, recovered roughly a 1% lift in conversions attributed to the assistant, and generated about $7 million in incremental revenue while improving follow-up consistency and salesperson accountability.

The Los Angeles Film School

Ben Chaib

VP of Admissions and Marketing