Case Study: The Faulkner Organization achieves a 50% increase in qualified showroom traffic with Conversica

The Faulkner Organization Increases Qualified Showroom Traffic by 50 percent with Conversica

The Faulkner Organization, a multi‑franchise auto dealer founded in 1932 with 23 domestic and import brands across Pennsylvania, was flooded with nearly 6,500 internet leads per month but lacked the capacity to qualify them. Appointment setters were overwhelmed and engagement hovered around 25%, so Faulkner needed a scalable way to improve lead quality and ensure timely follow‑up.

Faulkner deployed Conversica’s Sales AI Assistant “Megan” to autonomously email and carry out two‑way conversations, determine intent, and alert salespeople to qualified prospects. Rolled out to most franchises and used by about 250 staff, the solution boosted engagement to over 55%, increased each appointment setter’s handled leads (from about 150 to 225), raised qualified showroom traffic by 50%, and eliminated the need to hire additional follow‑up staff.

The Faulkner Organization

Neil Gandhi

Director, Digital Marketing