Case Study: Matt Ford achieves $2M revenue increase and 200 more car sales with Conversica

Superstar Assistant 'Heidi' Drives Over $2 Million Increase in Revenue in 2015

Matt Ford is a family-owned Ford dealership in Independence, MO, run by brothers Ryan and Todd Matt. With a small sales team handling large volume (about 1,200 sales per year) and a long-standing reputation for outstanding customer service, the dealership needed a way to improve and scale communication with internet leads to prevent prospects from falling through the cracks while maintaining their high service standards.

They implemented Conversica’s AI Sales Assistant “Heidi” to autonomously engage and follow up with prospects. Heidi reached leads missed by humans, sped up lead response, and freed salespeople to focus on ready buyers—helping Matt Ford sell about 200 more cars, increase sales revenue by over $2 million, lift net profit by $431,000, raise internet lead close rates by more than 20%, and add 147 showroom visits in one year.

Matt Ford

Ryan Matt

Co-Owner