Case Study: Sunset World achieves 7–10% more bookings and 24-hour guest response with Conversica

Sunset World - Customer Case Study

Sunset World operates six resorts and travel brands in Cancun and the Riviera Maya and markets to guests from Canada to South America. During peak promotions the company can receive up to a million leads a week, and CIO Edgar Osorios needed a more personalized, timely way to engage prospects beyond generic emails and telemarketing scripts.

Sunset World partnered with Conversica to deploy a virtual agent, “Jennifer Wright,” who reaches out to every prospect, qualifies interest, secures the best contact number and time, and hands qualified leads to sales or reservations staff. The program cut average guest response time from one week to 24 hours and converted 7–10% more qualified leads into bookings.

Sunset World

Edgar Osorios

Chief Information Officer