Case Study: For Rent achieves $128K/month (US$1.6M/year) incremental revenue with Conversica

Single Family Home Rental Company Increases Monthly Revenues with Conversica

A national single-family home rental company that owns and manages tens of thousands of properties faced a scaling problem: a 27-person inside sales team handled 10,000–20,000 leads per month from its website and listing sites, but Marketo and Salesforce-generated leads often lacked phone numbers and actionable contact info. Management’s goals were to lower customer acquisition costs and create 6,000 rental opportunities by Q2, yet agents couldn’t reliably engage, qualify or convert high volumes of leads—especially during the off-season.

The company deployed Conversica’s automated sales conversion persona “Jeffrey,” integrating it with Marketo and Salesforce to run personalized two-way email conversations, capture phone numbers, qualify intent and prioritize leads. In a three-month pilot Jeffrey re-engaged dead leads to close 80 rentals (about $1.6M annualized), and at scale Conversica worked 9,600 leads with a 53% real-time engagement rate, set 2,600 appointments and drove an incremental $128,000 in monthly revenue—helping agents close deals faster and improve productivity.

For Rent