Case Study: SecureAuth drives $2M in new pipeline and increases revenue with Conversica

SecureAuth Implements Conversica to Dramatically Increase Marketing’s Contribution to Both Pipeline and Revenue

SecureAuth, a leader in adaptive identity and access management, had built a broad multi-channel lead generation program but struggled to keep leads consistently qualified and engaged. Content-syndication leads often arrived early-stage or went stale, and many prospects marked as MQLs were being returned because inside sales reps couldn’t reliably reach or engage them.

SecureAuth deployed Conversica’s AI sales assistant “Samantha” to persistently and naturally follow up with both non-MQL content leads and qualified-but-stale prospects, quickly identifying who was ready to talk and handing those opportunities to sales. The virtual assistant generated more than $2M in pipeline in months, created 25 opportunities worth about $1.5M from re-engaged leads, and helped close roughly $240K in the first year, while freeing ISRs to focus on higher-value selling.

SecureAuth

Lisa Onesto

Director of Digital Marketing