Case Study: ScaleArc achieves 10X sales pipeline ROI with Conversica's virtual sales assistant

ScaleArc - Customer Case Study

ScaleArc, a startup pioneering database load‑balancing software, faced the dual challenge of building a new brand and category while filling a sales pipeline in a crowded tech market where IT buyers require many touchpoints to convert. As a young enterprise software provider, they needed a way to educate prospects and accelerate buyer engagement without overextending their BDR team.

ScaleArc integrated Conversica with Marketo and Salesforce and deployed a virtual sales assistant, Jessica, to augment outreach, identify true opportunities versus casual trade‑show contacts, and re‑engage dormant leads. The approach enabled tailored, persistent follow‑up at scale and delivered strong results: 10× sales pipeline ROI and 30× influencer pipeline ROI.

ScaleArc

Michelle McLean

VP of Marketing