Case Study: Purple achieves scalable, faster lead follow-up and $500K pipeline growth with Conversica AI Sales Assistant

Purple - Customer Case Study

Purple is a digital platform for intelligent spaces that provides guest WiFi, web analytics, and marketing tools to more than 50 million users across 34,000 venues. The company struggled with inconsistent lead follow-up—hitting its 5-minute response target depended on individual sales reps’ discipline—so Purple needed a scalable way to engage every lead promptly and reliably.

Purple deployed Conversica’s AI Sales Assistant, integrated with Salesforce and Salesloft, to automate personalized outreach, verify contact details, and surface best times to call. By moving to a hybrid model of inside sales plus Conversica, the team reached every lead (including Spanish inquiries and re-engagement campaigns), freed reps to focus on pipeline advancement, and in the first six months generated 32 incremental opportunities and $500K in additional pipeline.

Purple

Tyler Wright

Enterprise Sales Manager