Case Study: Pittsburgh Pirates achieve 5X attributed revenue YoY and up to 25X ROI with Conversica

Pittsburgh Pirates Hit Revenue Home Run with Conversica’s Ticket Sales AI Agent

The Pittsburgh Pirates faced growing sales targets after operating with a reduced workforce following the pandemic, and their sales reps had limited capacity to engage changing fan expectations and large volumes of leads—especially passive fans, lapsed customers, and lower-priority prospects. They needed a scalable way to nurture and qualify leads without overburdening their team.

The team deployed Conversica’s Revenue Digital Assistant for Ticket Sales to automate personalized outreach across email and SMS, starting with low-priority segments and expanding to become the primary outbound tool. The AI moved buyers through the funnel months faster, freed reps to focus on high-value opportunities, and drove major gains: 5x attributed revenue year-over-year, a 325% increase in Conversica-influenced ticket revenue from reactivation campaigns, and sustained ROI (13x in year 2, 25x in year 3), plus notable conversion-rate improvements.

Pittsburgh Pirates

Andy Giambroni

Director, CRM and Consumer Strategy