Case Study: OptionsANIMAL achieves $1.5M in revenue opportunities and 27% lead engagement with Conversica

OptionsANIMAL - Customer Case Study

OptionsANIMAL, a provider of animal health solutions, was losing momentum in its sales funnel: webinar hot leads and high-quality SQLs were falling through the cracks, eager prospects were being missed, and conversion rates were declining due to resource gaps and limited follow-up capacity.

Conversica’s AI Sales Assistant automated personalized, two-way outreach, prioritized and handed off only sales-ready leads, and integrated with HubSpot to close technology gaps. The deployment created a $1.5M revenue opportunity, achieved a 27% engagement rate, engaged 18K+ leads and produced 1.5K+ hot leads—accelerating engagement, shortening sales cycles and improving forecasting.

OptionsANIMAL

Colin Farmer

Director