Case Study: OEConnection boosts lead engagement 38% and captures 1,500+ interested prospects with Conversica's AI Sales Assistant

OEConnection - Customer Case Study

OEConnection (OEC) provides technology solutions that help automakers and franchised dealers sell Original Equipment replacement parts. Although OEC generated many leads, they saw marginal returns and needed a way to focus on qualified opportunities without adding headcount.

OEC deployed Conversica’s AI Sales Assistant, “Rachel,” to automatically follow up with every lead (averaging 12 messages per lead), integrate with their CRM and marketing systems, and run four targeted engagement workflows. The AI-driven approach captured 1,500+ prospect phone numbers, engaged 7,500+ leads, increased engagement by 38%, and sent 38,000 follow-up messages—optimizing lead qualification and tracking conversions.

OEConnection

Terry Cummins

Chief Sales and Marketing Officer