Case Study: New York Islanders achieve $1M in ticket sales with Conversica

New York Islanders Unlock $1M in Ticket Sales with Conversica

The New York Islanders, a professional NHL team, needed a scalable way to follow up with thousands of fans they couldn’t reach after opening UBS Arena and seeing a surge in ticket demand. Their sales team had plenty of engaged leads, but many past buyers, digital ticket recipients, and lapsed fans were still going untouched, creating missed sales opportunities.

Conversica helped the New York Islanders deploy an AI Agent named Olivia Phillips to re-engage those colder fan segments and hand off qualified leads to sales. With Conversica, the Islanders generated more than $1M in revenue, achieved a 7.5X ROI, saw 2.5X higher close rates on Conversica-managed leads, and created $500K in premium and group ticket sales from hard-to-reach audiences.

New York Islanders

Kirk King

Senior Vice President, Ticket Sales & Service