Case Study: Mercedes-Benz of Plano achieves 56% increase in lead engagement with Conversica

Mercedes-Benz of Plano Sees Lead Engagement Skyrocket by 56 Percent with Conversica

Mercedes-Benz of Plano, a family‑owned dealership in the Dallas–Fort Worth area, struggled to maintain its long‑standing personalized service as it grew. Despite a large sales and service staff, email open and response rates hovered in the low 20s and many leads were falling through the cracks due to deliverability problems and process gaps.

They deployed Conversica’s AI Automated Sales Assistant, “Tiffany,” to engage every lead, uncover email deliverability issues, and prioritize at‑risk prospects. Open and response rates rose from the low 20s to over 80 (a 56% lift in engagement), close ratios improved from roughly 15–17% to 19–24%, and showroom visits increased 4–5%.

Mercedes-Benz of Plano

Joseph Davis

Internet Director