Case Study: City of Louisville achieves $210K in ticket sales and 401% ROI in 9 months with Conversica's Revenue Digital Assistant™

Louisville City FC Brings in More Fans with Conversica

Louisville City FC (LouCity) and its newer sister club Racing Louisville FC faced a common growth problem: a large, hard-to-manage pool of single-game ticket buyers and inconsistent lead quality that left sales reps spending time on the wrong prospects and missing opportunities to sell season tickets, flex packs, groups, and suites.

The club deployed Conversica’s Revenue Digital Assistant and website chat to pre-qualify and re-engage past attendees, route higher-quality leads to sales, and run timely campaigns. In the first nine months the RDA helped generate $210K in ticket sales and delivered a 401% ROI—driving almost 300 season-ticket sales plus numerous flex, group and suite purchases.

City of Louisville

Evan Alvarez

Business Intelligence Manager