Case Study: Louisville City Football Club achieves 401% ROI and $210K in ticket sales with Conversica's Revenue Digital Assistant

Louisville City FC and Racing Louisville FC Score Big with Conversica’s AI Assistant

Louisville City FC (LouCity) and sister club Racing Louisville FC struggled with an overflowing pool of single‑game ticket buyers and inconsistent lead quality that their small ticket sales team couldn’t efficiently follow up or pre‑qualify. With too many contacts to call and limited ability to identify high‑value prospects, the club needed a scalable way to engage fans and convert one‑time attendees into repeat buyers.

They deployed Conversica’s Revenue Digital Assistant and Conversica Chat—integrated with Salesforce—to automate follow‑up on ad clicks and past attendees, pre‑qualify leads, recycle non‑responders months later, and capture new web inquiries. In the first nine months the program generated $210K in ticket sales, sold nearly 300 season tickets and a variety of flex packs, groups and suites, and delivered a 401% ROI.

Louisville City Football Club

Evan Alvarez

Business Intelligence Manager