Case Study: Leica Geosystems achieves 300% improvement in net-new lead-to-MQL conversions with Conversica Revenue Digital Assistant

Leica Geosystems Increases Conversions 300% with Conversica for 23x ROI

Leica Geosystems (part of Hexagon) struggled to move net-new leads through the pipeline and to reconnect a large pool of aging, dormant leads. Their analytics suggested existing Pardot scoring might miss buyer intent, so they looked for a way to engage prospects more personally and consistently to surface true interest.

They piloted Conversica’s Revenue Digital Assistant, “Holly Hudson,” to conduct 1:1 outreach to new and dormant leads and integrated the RDA with Salesforce to scale conversations. The campaign generated rapid responses and measurable impact: a 33% lead engagement rate, 12% of total opportunity value influenced by the RDA, a 300% improvement in net-new lead→MQL conversions, and a 23x return on investment.

Leica Geosystems

Kerry Trivers

Vice President of Marketing