Case Study: Hexagon AB (Leica Geosystems) achieves 33% lead engagement and 23x ROI with Conversica's Revenue Digital Assistant

Leica Geosystems Increases Conversions 300% with Conversica for 23x ROI

Leica Geosystems, part of Hexagon, faced a stall in moving new leads to MQLs and a large pool of aging, unworked prospects. After analytics suggested lead scoring alone wasn’t revealing true buyer intent, the marketing team looked for a scalable, personalized 1:1 approach to surface interest and reconnect dormant contacts.

They piloted Conversica’s Revenue Digital Assistant, “Holly Hudson,” and integrated her with Salesforce to automate personalized outreach in English and French, cultivate early interest and reactivate older leads. The program drove a 33% lead engagement rate, a 300% improvement in net‑new lead→MQL conversions, influenced 12% of total opportunity value and delivered a 23× ROI.

Hexagon AB

Kerry Trivers

VP of Marketing