Case Study: LA Galaxy achieves pandemic revenue recovery and scalable fan engagement with Conversica AI Assistant

LA Galaxy Use Conversational AI to Stay Connected During the Pandemic

LA Galaxy, a high-profile MLS club with a large local fan pool, faced the dual challenge of inefficient, time‑consuming outreach and incomplete contact data that left many leads uncontacted—problems made worse by the pandemic’s disruption to live events and ticket sales. With a small sales team, missing phone numbers and limited bandwidth meant missed opportunities to convert casual fans into season-ticket holders.

LA Galaxy deployed Conversica Sales and its AI Assistant “Victoria Campos” to collect and validate contact information, run personalized two‑way outreach at scale, and pivot campaigns to promote camps and clinics during the shutdown. The automated, scalable approach generated revenue from previously unresponsive leads, improved internal sales productivity and data collection, and delivered strong results: recovering spend in year one, 102% revenue during the pandemic, 163% post‑shutdown and a 3.1‑to‑1 ROI.

LA Galaxy

Aline Mardelli

Senior Manager of Ticket Sales