Case Study: KnowledgeVision reengages major accounts and boosts lead conversions with Conversica

KnowledgeVision re-engages with major Accounts using Conversica

KnowledgeVision, maker of KVStudio and Knovio for turning PowerPoint into narrated multimedia, was drowning in inbound interest: a 75,000-record Marketo database and thousands of Priority 1 leads had never been contacted because BDRs lacked the capacity to follow up, leaving many qualified opportunities unconverted.

They implemented Conversica’s AI sales assistant “Caitlyn,” integrated with Marketo and Salesforce, to run two‑way qualifying conversations. Caitlyn engages about 600 new leads/month with an 8% hot‑lead rate, has reengaged 12 major accounts (including one healthcare prospect now at Stage 90), freed BDRs to run targeted outbound campaigns, and delivered the data KnowledgeVision needed to make smarter marketing decisions—results that are already covering her cost.

KnowledgeVision

Susan Zaney

VP of Marketing