Case Study: KEMP Technologies achieves 9 new opportunities worth over $100K in the first month with Conversica

KEMP Technologies Generates 9 New Opportunities Worth over $100k in First Month with Conversica

KEMP Technologies, a global leader in Layer 2–7 Application Delivery Controllers with over 40,000 deployments, faced a surge in web leads that marketing couldn’t reliably qualify or nurture. Regional seasonality and limited sales capacity meant many leads fell through the cracks, so KEMP needed a scalable way to engage prospects and improve lead qualification without hiring large numbers of reps.

KEMP deployed Conversica’s AI Assistant “Olivia” to conversationally engage freemium and dormant leads and integrated the assistant with Salesforce, Marketo and marketing analytics. The AI now engages hundreds of web leads weekly, generates 25+ Marketing Qualified Leads per month, and delivered 9 net new pipeline opportunities worth over $100K in the first three months, shortening follow-up times and improving sales efficiency.

KEMP Technologies

Deirdre Sarsfield

EMEA Marketing Manager