Case Study: INXPO achieves 28% engagement and 25% more MQLs with Conversica’s AI assistant "Emily"

INXPO’s Engagement Jumps Exponentially Thanks to Super Assistant “Emily”

INXPO, a provider of Event Cloud solutions that transforms in-person conference content for online audiences, faced a lead follow-up bottleneck: marketing was generating more leads than the sales team could nurture, so many prospects received only a few touches and fell through the cracks. They needed a scalable way to qualify and engage leads without overburdening sales.

They implemented Conversica’s AI automated sales assistant “Emily” to handle persistent, personalized outreach. Emily increased touches up to sevenfold, lifted engagement from 5% to 28%, grew marketing qualified leads by 25%, and put INXPO on track to boost marketing-influenced opportunities by 20%, while freeing sales to focus on closing.

INXPO

Angela Ruggeri

Marketing Program Manager