Case Study: Sunset World achieves rapid qualification of millions of leads and increased bookings with Conversica

How Sunset World Finds Guests in an Ocean of Leads

Sunset World, a Mexico-based operator of six resorts in the Riviera Maya and Cancun, was overwhelmed by promotional campaigns that generated as many as 1 million leads per week. The company needed to quickly qualify massive lead volumes, boost bookings, re-engage longtime Club Sunset members, convert one-time guests into members, and eliminate slow follow-up that was costing bookings.

Sunset World deployed Conversica’s AI Automated Sales Assistant, “Jennifer Wright,” to send personalized emails, qualify prospects, schedule calls, re-engage members and follow up post-stay. Jennifer handled the lead surge, qualifying roughly 10% of campaign leads and converting 7–10% of qualified leads (about 700–1,000 sales per 10,000 qualified), secured ~400 incremental bookings from a 45,000-member outreach, and cut response time to within 24 hours—driving more bookings, revenue and member conversions.

Sunset World

Edgar Osorios

Chief Information Officer