Case Study: IHS Markit achieves scalable lead engagement and 39x ROI with Conversica

How IHS Markit Drives Revenue Opportunities with Intelligent Virtual Assistants

IHS Markit, a $5-billion information services firm with roughly 16,000 employees and 600 analysts, produces high-profile research and runs more than a thousand online events a year, generating large volumes of inbound interest. That success created a bottleneck: the sales organization didn’t have the capacity to follow up on all inquiries, and the company needed a reliable way to qualify leads, plus retain and expand customer relationships without adding headcount.

To solve this, IHS Markit deployed Conversica Intelligent Virtual Assistants for Conversational Marketing, Sales, and Customer Success (integrated with Eloqua) to autonomously engage contacts at scale. The IVAs touch nearly every inquiry, accelerate sales-ready leads and customer renewals, and have driven a 44% engagement rate and a reported 39x ROI—supporting six active assistants today and uncovering significant incremental, high-quality opportunities for the sales team.

IHS Markit

Byron O’Dell

Head of Corporate Marketing and Executive Director