Case Study: CloudCheckr accelerates funnel conversions and boosts hot-lead rate with Conversica AI Assistants

How CloudCheckr Optimized Their Funnel, ABM and Conversions with an Intelligent Virtual Assistant

CloudCheckr is a SaaS cloud management platform that gives government agencies, enterprises and managed service providers visibility and governance across public and hybrid cloud environments. Sales and marketing faced a bottleneck of leads “stuck” in the top and middle of the funnel, underperforming email nurture campaigns, and a small SDR team that couldn’t scale follow-up.

CloudCheckr deployed Conversica AI Assistants to automate rapid post-event follow-up and reactivate dormant leads, integrating with Salesforce and Marketo to route qualified contacts to reps. The virtual assistants improved engagement from 11% to 15%, lifted hot lead rate from 1% to 5% and increased opportunity rate from 0.5% to 2.3%, delivering scalable ROI, more meetings for SDRs and prompting the rollout of additional assistant segments.

CloudCheckr

Eric Potter

Director of Marketing Technology