Case Study: Hootsuite achieves 10x content-lead conversion and scalable lead qualification with Conversica AI Assistants

Hootsuite Discovers More Opportunities With Conversica AI Assistants for Conversational Marketing

Hootsuite, the Vancouver-based social media management and analytics platform, faced a classic growth problem: high inbound lead volume that outpaced the team’s ability to qualify and follow up. Despite a new lead-scoring model and a Commercial Sales team focused on demos, many leads were going unconverted and nurture flows were resource-intensive, creating missed opportunities and frustrated reps.

Hootsuite deployed Conversica AI Assistants for Conversational Marketing and Sales (Alexis, Elena and Maria), integrating them with Marketo, Salesforce and LeanData and adding Conversica Answers for common inquiries. The AI handled non–high-intent and content leads, routed sales-ready prospects automatically, and scaled affordably—lifting engagement from 0.5% to 4%, delivering a 10x conversion on content leads, saving over 108,000 hours, and freeing salespeople to focus on closing.

Hootsuite

Ana Baroncelli

Director, Pipeline & Marketing Automation