Case Study: Flexential achieves $3M in opportunities and 11K+ engaged leads with Conversica AI Sales Assistant

Flexential - Customer Case Study

Flexential, a hybrid IT infrastructure provider with 16 U.S. data centers, needed a scalable, effective way to follow up with leads—its existing drip campaigns only pushed content to inbound prospects and provided no insight into follow-up or engagement.

Conversica’s AI sales assistant automatically follows up with every lead (events, downloads, webinars, syndicated content) using personalized, two-way email conversations, prompting questions and contextual responses. The program engaged 11K+ leads, captured 670+ phone numbers, created 392 opportunities and generated $3M in opportunity, giving Flexential the consistent, measurable follow-up it lacked.

Flexential

Joanne DeLangie

VP of Marketing and Customer Engagement