Case Study: ESET achieves faster lead qualification and a 44% opportunity-to-closed‑won rate with Conversica AI Sales Assistant

ESET - Customer Case Study

ESET, a 30-year leader in IT security software, faced a sales challenge: without a dedicated SDR team, marketing-qualified leads often stalled in the funnel, reducing the volume of sales-qualified leads and slowing deal velocity.

Implementing the Conversica AI Sales Assistant automated personalized outreach, validated and qualified prospects, and handed sales-ready leads to reps. In 12 months the AI engaged 23K+ leads, created 166 new opportunities and drove $236K in recorded closed-won revenue; leads that went through Conversica converted at a 44% opportunity-to-closed-won rate (vs. 14% average), while keeping the customer database up to date and freeing sales to focus on interested buyers.

ESET

Krista Hydar

Senior Marketing Manager