Case Study: Epson America achieves 240% higher engagement, 75% more MQLs and $2M incremental revenue with Conversica

Epson America Improves Lead Quality, Engagement Rates, Pipeline, and Revenue with Conversica

Epson America, the U.S. arm of Seiko Epson Corporation, manages a broad portfolio of commercial and consumer technology products and generates 40,000–60,000 leads annually. Facing inconsistent follow-up and no standardized outreach process—exacerbated by sales reps prioritizing named accounts over incoming leads—Epson needed a scalable way to ensure prospects received timely, consistent engagement.

Epson deployed Conversica AI Assistants (nicknamed “Rachel”) to automate human‑like, two‑way email conversations and qualify leads, optimize timing, and tie channel dealers back to web-originated prospects. The program drove a 240% increase in engagement (51% response rate), a 75% rise in marketing‑qualified leads, influenced pipeline growth to more than $3M and delivered over $2M in incremental revenue in 90 days—without adding headcount.

Epson America

Chris Nickel

Senior Marketing Manager, Commercial Marketing Team