Case Study: Epson America achieves 500% increase in influenced pipeline and $2M incremental revenue in 90 days with Conversica

Epson America - Customer Case Study

Epson America’s commercial products group was generating 40,000–60,000 leads a year from campaigns like “Where There’s Business, There’s Epson,” but lacked a consistent lead-management process and visibility into follow-up as product lines expanded. Chris Nickel, Sr. Commercial Marketing Manager, needed to optimize conversion and ensure dealers were engaging incoming leads.

Epson deployed Conversica’s AI assistant, Rachel, to funnel and follow up with every lead for its projector business, qualifying readiness to speak with sales and verifying dealer follow-up. The program delivered a 500% increase in influenced pipeline and $2 million in incremental revenue within 90 days.

Epson America

Chris Nickel

Senior Marketing Manager, Commercial Marketing Team