Case Study: Corelight achieves 1,000% ROI and saves 2,000+ hours with Conversica

Corelight Tackles Lead Volume to Save Time and Make Money With Conversational Marketing

Corelight is a mid-market cybersecurity company (founded 2013) that provides network detection and response to help security teams understand and stop attacks. After events and tradeshows the marketing and sales teams were overwhelmed with leads, unable to follow up efficiently, and needed a scalable way to educate prospects while allowing a small Inside Sales team to focus on high-value MQLs.

Corelight hired Conversica’s AI Assistant “Dani” for conversational marketing, shifting to content-first outreach and automated nurture across integrated systems (Salesforce, Pardot, and planned HubSpot). Dani messaged 7,600 leads and sent over 40,000 emails, saving 2,000+ ISR hours, delivering a 12.5% conversion rate and roughly 1,000% ROI while improving database quality and enabling reps to prioritize qualified opportunities.

Corelight

Tyler Fields

Senior Director of Growth Marketing