Case Study: Boch Automotive achieves 60+ additional monthly deals and improved lead engagement with Conversica’s AI assistant Crystal

Conversica®’s ‘Crystal’ Helps Grow Sales by Over 60 Deals per Month

Boch Automotive, a high-volume New England dealership known for fast, internet-driven responses, faced the challenge of scaling follow-up without annoying customers while ensuring responses were timely, human, and reached inboxes. Rapid growth exposed gaps in lead quality, email deliverability, and the right cadence of follow-up, making it hard to know which leads and providers were worth the investment.

They implemented Conversica’s AI virtual persona, Crystal, which engaged leads around the clock, confirmed contact details, and revealed that many messages were hitting spam. Simplifying templates and using Crystal boosted deliverability and engagement, exposed underperforming lead sources to cut, and allowed staff to focus on higher-quality leads—resulting in an average increase of about 60 deals per month at their Toyota dealership within eight months.

Boch Automotive

William Goulette

Corporate BDC Director