Case Study: Extreme Networks achieves 13.5% lead engagement and $200K+ added pipeline with Conversica's AI Sales Assistant

Conversica Brings Extreme Success to Extreme Networks

Extreme Networks, a global provider of software-driven networking solutions with 20,000+ customers in over 80 countries, was generating large volumes of leads from tradeshows, webinars and other campaigns but lacked the capacity to follow up on every contact. SDR Manager Jake Radzevich needed a scalable way to engage each lead and improve ROI from marketing investments.

They deployed Conversica’s AI sales assistant “Tanya” to conduct natural, persistent two‑way conversations that re-engaged inactive customers and qualified prospects. The program achieved a 13.5% lead engagement rate, produced 33 incremental sales opportunities, added over $200K to the pipeline and resulted in two bids exceeding $1M, while freeing sales teams to focus on closing deals and improving data quality.

Extreme Networks

Jake Radzevich

SDR Manager at Extreme Networks