Case Study: Sesame Communications achieves $30K-$40K monthly lift in marketing-sourced revenue with Conversica AI Sales Assistant

Conversica AI Assistant Brings Sesame $30K-$40K per Month Lift in Marketing-Generated Revenue

Sesame Communications, a digital marketing and patient-engagement provider, was struggling to convert a large volume of inbound and “non-engaged” leads. Traditional tactics like lead scoring and drip campaigns produced many false positives (e.g., assistants watching webinars) and left hundreds of email-openers untouched because the sales team lacked capacity for personalized follow-up.

Sesame deployed Conversica’s AI Sales Assistant, Olivia, to automate and personalize follow-up at scale (integrating easily with Marketo and Salesforce). Olivia handled large lists, re-engaged prospects, and handed off higher-quality leads to sales—producing 6–7 additional won deals per month, a $30K–$40K lift in monthly marketing-generated revenue, a 10% increase in marketing-sourced revenue and roughly a 10:1 ROI.

Sesame Communications

Todd Martini

Director of Marketing