Case Study: Star2Star achieves 30% email engagement and 24% influenced sales with Conversica

Communications Provider Uses AI to Improve Lead Management and Increase Sales

Star2Star Communications, a recognized leader in hybrid cloud unified communications, relied on a channel sales model and its website to attract reseller partners. Their challenge was slow, manual follow-up—lead requests could sit for hours or days and reps spent huge amounts of time on cold calls—leaving many prospects cold and providing little insight into which leads were truly interested.

Star2Star implemented Conversica’s AI sales assistant, “Rachel,” to engage and qualify inbound leads through natural email conversations. Within hours Rachel drove a 30% email response rate, helped influence 24% of partner acquisitions, and freed sales reps to focus on qualified prospects—boosting productivity and dramatically shortening time-to-answer.

Star2Star

John Roth

Senior Vice President